Managerial Economics – William F. Samuelson, Stephen G. Marks – 7th Edition


The 7th edition of Economics of Management continues to provide examples of the real world and the skills necessary to make decisions to make thoughtful and advantageous management decisions. Samuelson & Marks build on their strong behavioral coverage to better address this current “hot topic” in business.

This new edition includes updates and general revisions, including updated sections on behavioral economics, game theory and price theory, and new problems for each chapter. The authors improve the existing content and integrate more of this content throughout. The largest section is at the interface between the public and the private. The text integrates the theory with extensive applications in the real world, which makes it more accessible. The presentations begin in a simple way and are progressively applied to increasingly demanding applications.

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  • CHAPTER 1: Introduction to Economic Decision Making

    SECTION I: Decisions within Firms
    CHAPTER 2: Optimal Decisions Using Marginal Analysis
    CHAPTER 3: Demand Analysis and Optimal Pricing
    CHAPTER 4: Estimating and Forecasting Demand
    CHAPTER 5: Production
    CHAPTER 6: Cost Analysis

    SECTION II: Competing within Markets
    CHAPTER 7: Perfect Competition
    CHAPTER 8: Monopoly
    CHAPTER 9: Oligopoly
    CHAPTER 10: Game Theory and Competitive Strategy
    CHAPTER 11: Regulation, Public Goods, and Benefit-CostAnalysis

    SECTION III: Decision-MakingApplications
    CHAPTER 12: Decision Making under Uncertainty
    CHAPTER 13: The Value of Information
    CHAPTER 14: Asymmetric Information and OrganizationalDesign
    CHAPTER 15: Bargaining and Negotiation
    CHAPTER 16: Auctions and Competitive Bidding
    CHAPTER 17: Linear Programming
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