Ask your incoming students what management is and theyll talk about the kind of management they know from their own (limited) work experience. Managers assign people their hours, give raises or promotions, tell people what job to dothe manager, in other words, is the boss.
In most other work settings, however, management means something far more important and complex. In addition to people, managers also manage performance, processes, relationships, and more increasingly in todays world, they deal with the pressure and flux of constant change. This, coupled with the fact that workplaces have steadily become less hierarchical and more team- and group-driven, means that the traditional responsibilities of the manager have gradually been dispersed throughout the organization. Students preparing to work in todays business environment may not start in a corner office with an assistant, but they still need to think like managers and understand the strategic goals of the organization.
Management prepares your students to join a new kind of workplace, one where management is everyones business.